By everyreporter Li Ya cicada from Guangzhou, no matter in Jingdong Mall ( micro-blog ) ,dangdang.com ,or taobao.com ,simply type Swarovski ,will get a large amount of search results ,which a lot of commodity prices is not Swarovski ,price is people first .
Recently, Swarovski famously declared ,no regions in China authorized any website to sell Swarovski products .Surprisingly ,despite the Swarovski personally ,Jingdong Mall has indicated to the newspaper ,the Swarovski brand products from legitimate channels .
More analysis that no one in the fake ,the china wholesale traderSanction and relief of both the whole society pay close attention to the c,the dispute is only Swarovski to dealers a pressure .How many Swarovski ?Everyone loves swarovski .However ,the network Swarovski identity is oppugned .
Swarovski ( Shanghai) Trading Company Limited ( hereinafter referred to as the Swarovski ) recent high-profile said ,so far the company has not authorized any website in China area sales Swarovski products ,and that ,for all internet infringement or illegal sales of Swarovski Products Act ,will take the corresponding legal action .
This is the second international network ( micro-blog ) were accused of selling fake Tissot ,calls for a new round of collective face credit crisis .Although Swarovski in a threatening manner ,calls are not as single buy .
In this matter, Jingdong Mall yesterday ( March 5th) to the daily economic news reporter said in reply ,they sell Swarovski brand products from legitimate channels, suppliers and manufacturers have a legal qualification, goods complete formalities with normal commercial invoice ,china wholesale electronics,is consistent with the Chinese law regular goods .
Jingdong Mall and related suppliers within the scope prescribed by law is responsible for these goods related to the after sale service .Shop No. 1 ( micro-blog ) also expresses ,the sale of goods for Swarovski Elements formal channels of goods, is currently under review internal goods .
Major business online number ,china electronics wholesalersSurvey of the Japanese more than six unmarried men do not have a girlfr,electronics wholesale drop ship,price concessions Swarovski are all authentic ?The reporter asked more questions not answered yesterday ,swarovski .The reporter noticed ,in Jingdong Mall and Dangdang online ,purely nominal Swarovski brand jewelry cheaper than a lot of Swarovski Elements jewelry prices much higher .
Dealer sales or cause according to media reports ,Swarovski company clear and Swarovski Elements two departments ,respectively, for the products of the Department and wholesale department ,the former is mainly responsible for the shop and the latter is mainly responsible for product sales ,wholesale ,belonging to the semi-finished products ,mainly with the cooperation of other brands of jewelry making .
Some people think ,because consumers can literally be distinguished, which become the Swarovski trouble .In view of this dispute ,some in the industry think ,in the dispute ,no one in the sale of counterfeits .
I think the Swarovski just to said it is an attitude .Send generation network chief analyst Li Chengdong said ,because online sales can save the entity store water ,rents and other costs ,the price can be cheaper than 20% ,it is a part of Swarovski dealers products will be get online to sell .
Online sales directly affects the other the interests of dealers ,and as influence to strengthen ,may have on the entity store sales effects ,therefore Swarovski to move, safeguard the interests of dealers .
Investment consulting senior fellow Xue Shengwen also thinks ,Swarovski and Jingdong and other business disputes cause is the dealer to sell behavior ,in the final analysis is the network sales convenience occupied the entity store sales ability ,and this behavior and damage of the Swarovski brand image .
In addition ,as brand holders ,Swarovski is not allowed in the Chinese market the existence of different market positioning ,the product marketing cause great distress .Although the online sales for enterprises to bring more profit ,but contrary to the brand holder Market management standard ,therefore to the dealer pressure is the most direct means of swarovski .
Xue Shengwen analysis ,because Swarovski and calls in disputes exist on different positions and purpose ,not expected to have any direct contact .While the dealer sales behavior or termination higher prices ,or will become a key stop disputes .
To share: > ;reports :Swarovski resistance network is authorized to become the killer mace Swarovski and Jingdong Mall fighting : dissatisfaction with online price sales Swarovski infringing
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